Over the weekend, I did an interview with Novelrocket about book publishing. I covered topics such as mistakes self-publishers make, secrets of the publishing industry, and whether authors really have to market their own books or whether that’s something that’s better left to the professionals.
Here’s a selection from the interview:
What drove you to write this book?
Working as an editor and publisher, I see that writers have a huge hunger for information about the publishing process. Authors who are traditionally published frequently know very little about what the publisher’s job entails, which can lead to confusion and frustration. Publishers typically compound this problem by not really taking the time to educate authors on how best to work with them, so there can be friction and disappointment because of unmet expectations.
Self-publishing can be a huge boon for an author, but it’s easy to underestimate the challenges of publishing a book. As Donald Rumsfeld once said in a completely unrelated context: “There are known knowns; there are things we know we know. We also know there are known unknowns; that is to say, we know there are some things we do not know. But there are also unknown unknowns – the ones we don’t know we don’t know.” Many authors are diligent about learning the publishing process, but it’s tough to do that if you don’t even know what questions to ask. The Insider’s Guide to Book Publishing Success is meant to be a guide for authors, to teach them what questions to ask, and to answer many of those questions.
For the rest of the interview, visit Novelrocket. Thanks again for the opportunity!